Ballard Designs unveils new concept to fuel multi-state expansion strategy

Ballard Designs unveils new concept to fuel multi-state expansion strategy

ATLANTA — Multi-channel home décor and furniture design company Ballard Designs is opening its first Design Studio store in West Palm Beach, Fla., later this summer as part of a longer-term, multi-state expansion strategy.

Ballard Designs is also expanding its footprint of brick-and-mortar stores across key U.S. markets. By early 2023, the Atlanta-based brand plans to open new stores in Austin, Texas; Mt. Pleasant, S.C.; and a relocation in Jacksonville, Fla. This follows successful store launches in Nashville, Tenn., in late 2020 and in Houston in early 2021.

“Not only do we plan to service existing, loyal customers, but we’re looking to attract a whole new audience that’s passionate about home décor in untapped areas of the country,” said Karen Mooney, Ballard Designs’ president. “Our current roster of 16 highly successful locations are substantial assets to the business. Our stores provide an exceptional experience, and we’re excited to ramp up our retail footprint in the coming years.”

The new Ballard store is designed as a studio concept location to provide customers with eclectic furniture and decor and a streamlined process for design individuality and customization. Unlike a traditional Ballard store, which typically stocks a wide range of products that customers can buy and take home right away, the Design Studio concept will offer customers a one-on-one experience that promotes individuality and customization.

An onsite team of professional design consultants will help customers bring their ideas to life and will provide a streamlined process for ordering and installation. The Design Studio team will also assist local trade professionals with their clients’ needs.

The 2,500-square-foot West Palm Beach Studio will include lifestyle vignettes of Ballard’s most popular furniture; fabric, rug and finish samples of Ballard’s entire assortment; and accessories, books, pillows and throws to purchase and carry-out for an immediate home impact.

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Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at [email protected]

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