Elsewhere, bright, warm tones shape the colour palette. The inspiration being rooted in the basic elements of growing real food – like earth – but with a twist. Hato has mixed these shades with the palettes of Enzo Mari and Bruno Munari as well as artists such as Louise Bourgeois, “whose work and use of colour has a similar raw and honest approach,” explains the studio. Finally, for iconography, projects like The Starving Artists Cookbook were utilised as grounding reference points.
With a brand that feels so inviting and easy-going, one might assume the process behind the work followed a similar path. But Hato assures us there were still some dashes in the process; “Several months after the start of the project, Hato were tasked with rethinking the core function of the Delli app”, the studio reveals. “The founder Simon, had the idea of a drop culture whereby sellers would no longer set up conventional shops selling produce, but sell via time sensitive drops on a daily and weekly basis. During a two day sprint Hato worked to ideate a new DELLI based on the Drop idea, looking at UX and UI specifically whilst also realigning on how this would change the app’s direction and strategy.” We can’t wait to give the final iteration a whirl – with an identity that looks this good, we’re sure we’ll enjoy whatever foodie experience awaits.