Liverpool are still in the hunt for a famous quadruple, but it has not stopped them from releasing their new home kit for the 2022/23 campaign.
However, while the team is enjoying red hot form on the pitch, the reception from fans for this new kit has been rather on the cold side.
Club partners Nike have a new template for their upcoming kits, with a raglan-style collar and a customisable trim to tailor the shirt for each club.
Liverpool‘s features a nod towards Anfield anthem You’ll Never Walk Alone, with a YNWA emblem etched into the sleeve trim, as well as a new tribute to the 97 victims of the Hillsborough disaster.
The classic crimson red strip will also feature a new style of in-house name and numbers for cup competitions, with the likes of Mohamed Salah, Virgil van Dijk and Luis Diaz set to don the new shirt next season.
However, fans aren’t too impressed with the otherwise uninspired design, with claims the shirt is ‘boring’, ‘plain’ and ‘dull’ as they reacted on social media.
It’s Liverpool’s third year with their kit manufacturers Nike, in a multi-year deal worth a reported £70million per campaign.
It’s sure to sell like hotcakes regardless of the frosty reception, although many supporters are now pining for the more unique designs of previous kit maker New Balance – whose strips often harked back to historic looks.
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The Standard Chartered logo remains on the front, but it could be the last season with the sponsor with their current £40million-a-year deal ending in 2023.
The British banking firm began their long-standing partnership with the club in the 2010/11 season – becoming only the club’s fifth shirt sponsor in their history after iconic deals with Hitachi, Crown Paints, Candy and Carlsberg.
It has been claimed Jurgen Klopp’s side are in talks over a record-breaking new sponsor, but it remains to be seen who that could be.
Liverpool will be keen to add gold Premier League winners’ badges to their new strip, as well as number seven on their Champions League badge, with Reds still in the race for a 20th league crown and through to the European Cup final.
Klopp’s side already have the League Cup in the bag, and have reached the FA Cup final against Chelsea on May 14.
FIFA Club World Cup emblems could also be added if Klopp’s side manage to avenge their 2018 final defeat and beat Real Madrid at the Stade de France in Paris later this month.
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