One-on-One with Cameron Look on His Improbable Journey to Designing Jayson Tatum’s Jordans

Sports Illustrated home

It’s been an incredible journey for Cameron Look, who’s gone from working in retail for Nike to becoming a photographer and working with stars ranging from LeBron James and Shaquille O’Neal to Kendrick Lamar and Chance the Rapper.

Look’s latest project extends far beyond the traditional boundaries of what it means to be a photographer. He’s designed a sneaker, collaborating with the Jordan brand to create a shoe Jayson Tatum donned in advance of Game 1 of Boston’s Eastern Conference semifinal series with the Bucks.

{n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}
fbq(‘init’, ‘2109571519347496’);
fbq(‘track’, ‘PageView’);
var contentId = ‘ci02a0724560002763’;
if (contentId !== ”) {
fbq(‘track’, ‘ViewContent’, {content_ids: [contentId], content_type: ‘product’});