Modular kitchens were just the beginning. Samsung’s vision for homes is to have tech fit right into them as if they belonged there. At this year’s Salone del Mobile, Samsung hosted their Bespoke Home 2022 event, showing how their appliances could uniquely integrate into your homes, satisfy your personal needs, and benefit your lives.
“This year, Samsung is offering a more holistic experience by expanding Bespoke throughout the home”, the company said. Taking center stage in the showcase are updated kitchen and living appliances with stylish colors, updated features, and premium finishes. New in this lineup is the global launch of the Bespoke AI washer and dryer as well as the Bespoke kitchen package.
Samsung’s collection features an AI-powered oven, fridge, dishwasher, induction cooktop, and even the Bespoke AI washer and dryer units, which will be available to US and Europe customers in July. Building on the brand’s Bespoke ethos, the washer will intuitively use the right amount of water and detergent to effectively clean your clothes with minimal wastage (a feature called AI OptiWash™), while the dryer uses a slew of sensors to detect moisture and moisture-fluctuation to determine how much spin and temperature to apply to effectively dry your clothes.
Moving to the kitchen, the fridge and oven boast of a similar, flush aesthetic that echoes the kind of minimalism modern audiences have come to love. For the European market, the package includes the all-new, AI-powered Bespoke ovens set to launch in the second half of this year. The Bespoke oven offers connected features through the SmartThings app, making cooking simpler and more efficient while delivering delicious results. The AI Pro Cooking™ can recognize ingredients, optimize settings accordingly, and monitor the food while it’s cooking to prevent it from being over or undercooked.
The refrigerator, on the other hand, comes with french-style doors (that can be color/art customized) and use an advanced Digital Inverter Compressor has allowed Samsung to cut energy consumption by 67% for bottom-mounted refrigerators between 2000 to 2020.
The oven’s interface uses a combination of touch and tactile knobs, so as to appear sleek while still being usable. The knob is large, and easy to grasp (even if you’re wearing oven mitts), and the Sense-to-Open feature conveniently opens the oven door with just a touch allowing for an elegantly and minimal design with a handle-less, flat door.
All of Samsung’s appliances are connected to you, the user, via the SmartThings app. The app offers a unique experience that bridges multiple gaps, while uplifting the UX for the appliances. You can now do things like control your washing machine, dryer, or even oven right through the app. The app also gives you an insight into the energy consumption of your smart home, allowing you to see the stats of how much electricity you’re saving in the long run.
In 2020, the Bespoke refrigerator won NYCxDESIGN Awards in the Kitchen product category and was selected as an honoree at CES 2021 in recognition of Bespoke’s creative use of design in offering users a way to easily personalize their appliances. Bespoke appliances received a silver award and Best-in-Show honors at the International Design Excellence Awards (IDEA) in 2021 and gold at the International Forum (iF) Design Award in 2022.
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